BloomCart: a D2C store rebuilt to convert

Shopify · E-commerce · Conversion Optimization

BloomCart store
0Conversion lift
0Revenue in 90 days
0Load time
0Lower bounce rate

The challenge

BloomCart had a growing audience but a store that fought against them. The old theme was slow, the checkout had five unnecessary steps, and mobile users — 70% of traffic — were abandoning carts in droves. Sales were flat despite rising ad spend.

What we did

We rebuilt the storefront on a custom Shopify theme designed mobile-first, with a focus on three things: speed, trust and a frictionless path to purchase.

  • Rebuilt the theme for sub-2-second loads on mobile
  • Collapsed checkout from five steps to one screen
  • Added trust signals, reviews and clear shipping info above the fold
  • Restructured collections and search for faster product discovery
"The team felt like an extension of ours. Our conversion rate jumped 64% in the first quarter."

The results

Within 90 days, conversion rate climbed 64%, revenue doubled on the same ad spend, and the mobile bounce rate dropped by 42%. BloomCart now reinvests the gains into scaling — not into rescuing a leaky funnel.